F1 has announced a multi-year partnership with Nestlé, with the company's product, KitKat, becoming the official chocolate of the Formula 1 World Championship. Under the agreement, the KitKat logo will appear at Formula 1 racetracks, and fans can expect promotions, prize draws, and Nestlé Fan Zones at select races.
The agreement will officially begin in 2025 and will expand aggressively starting the following year. The new collaboration is planned to be promoted with lighthearted and upbeat content, although no details have been provided.
“We're thrilled that such a globally recognized brand has partnered with us. Everyone loves them, and we can't wait to see the fantastic experiences they'll offer our fans and our sport on the track,” said Emily Prazer, F1's chief commercial officer.
Bernard Meunier, Nestlé's Marketing and Sales Director, also welcomes the new partner and looks forward to working together:
“Formula 1 is a dynamically growing, global sport with a diverse fan base that includes a young audience. With its global presence and busy schedule, F1 offers us the perfect platform to remind everyone: take a break with KitKat.” – the clever post went.