New news for Scuderia Ferrari, as it welcomes a new major sponsor by partnering with IBM.
The collaboration as a premium partner will begin in January 2025, and aims to redefine digital transformation in relation to fan experience and engagement, both on and off the track.
IBM, as one of the world's largest technology companies, is committed to elevating the fan experience at trackside as a partner of Ferrari. It's an interesting coincidence that the tech giant is joining the Italian team just as Lewis Hamilton begins his career at Maranello. Whether this is all for the Briton is for everyone to decide for themselves...
